Riyadh: LG Electronics Inc., a major South Korean home appliance maker, said Monday it has opened the Middle East's first business-to-business (B2B) artificial intelligence (AI) home experience space in Saudi Arabia.

According to Yonhap News Agency, the company recently established the B2B-focused AI home experience space at its brand shop in Riyadh. The space is modeled after a premium residential setting in the country and features living room, kitchen, bedroom, and bathroom areas furnished with locally tailored built-in appliances.

Through the experience space, LG plans to offer integrated solutions to local B2B customers, including real estate developers and hospitality companies. Saudi Arabia is a growing market for smart buildings and premium residential complexes.

Market research firm Grand View Research reports that the Saudi smart home market is expected to grow to about US$8.7 billion in 2030 from approximately $2 billion in 2024. LG plans to use the new experience space as a regional showroom for its B2B business in the Middle East and Africa, and expand its customer outreach to other major Saudi cities.