Samsung: Samsung Electronics Co. maintained its stronghold on the global soundbar market for the 12th straight year in 2025, data showed Sunday, on the back of its immersive audio technology.

According to Yonhap News Agency, citing data compiled by market tracker Future Source, Samsung Electronics said its soundbars accounted for 21.7 percent of the global market in 2025 in terms of revenue. The company attributed this milestone to its products' advanced features, such as Q-Symphony, which allows users to play audio from soundbars and TV speakers simultaneously.

Samsung emphasized that its sustained success in the soundbar market is driven by advanced audio technology, immersive sound, and seamless integration with Samsung TVs. The company announced plans to expand its 2026 audio lineup with new products designed to deliver cinema-quality sound tailored to different living environments.