Jakarta: Musinsa Co., a South Korean fashion and retail platform company, announced plans to open an offline outlet in Indonesia, marking a significant step in its global expansion strategy. The company aims to establish a presence in Southeast Asia by launching a Musinsa Standard outlet in partnership with Indonesian retailer PT Mitra Adiperkasa Tbk (MAP) next year.

According to Yonhap News Agency, Musinsa has formalized a deal with MAP to operate the Musinsa Standard store within MAP's shopping malls. The store will follow a shop-in-shop model, with MAP overseeing its operations. Musinsa identifies Indonesia as a crucial market in Southeast Asia due to its large population of 280 million and the growing interest in Korean fashion products.

Musinsa has been actively forging partnerships with local companies to enhance its footprint in the global fashion scene. Recently, the company signed an agreement with ACX Holdings Corp., the retail division of the Philippines' largest conglomerate, Ayala Group. This agreement will see the opening of a Musinsa Standard outlet in the Philippines later this year.

In China, Musinsa already operates three Musinsa Standard stores and a Musinsa Store outlet in major cities like Shanghai and Guangzhou. The company also has plans to expand into Japan, with a new Musinsa Standard store set to open next year.

Musinsa Standard outlets showcase the company's in-house fashion brands, while Musinsa Store outlets feature curated collections of partner brands' K-fashion items. On its online platform, Musinsa offers over 10,000 South Korean fashion brands. Within Korea, the company operates 41 Musinsa Standard outlets and six Musinsa Store locations. Approximately 4,000 domestic brands also sell their products through Musinsa Global, which targets 13 strategic markets outside of China.

Musinsa's first overseas offline outlet, Musinsa Standard Shanghai Huaihai Parkson, is slated to open in China on December 14, 2025.