Seoul: K-pop sensation Ateez is poised to release its 13th extended play (EP), titled "Golden Hour: Part. 4," this Friday. The release marks a significant addition to the band's discography, as it continues the "Golden Hour" series, capturing the essence of the group's vibrant youthful moments.
According to Yonhap News Agency, the EP comprises five tracks, including the lead single "Adrenaline," with lyrics contributed by group members Hongjoong and Mingi. Other tracks on the album include "Ghost," "NASA," "On The Road," and the previously released "Choose." This latest work is a continuation of the narrative from "Golden Hour: Part. 3," released in May of the previous year, and it conveys a sincere message about the group's seven years of artistic collaboration and growth.
In anticipation of the new release, Ateez has launched an innovative marketing strategy that has captured the attention of fans globally. The "USB Scavenger Hunt" campaign, which took place in eight cities, including Seoul and New York, involved hiding USBs that contain the voices of the members. This interactive approach has significantly heightened fan excitement and engagement ahead of the EP's release.
Since their debut in 2018, Ateez has become renowned for their dynamic performances and infectious energy, winning over global audiences with hits such as "Wonderland" and "Guerrilla." The group's latest project is expected to continue their trajectory of success and further cement their place in the global K-pop scene.