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Top Executives of Naver and Spotify Explore Expansion of Content Partnership

Stockholm: The top executives of South Korea's tech giant Naver Corp. and Sweden's audio streaming company Spotify have discussed ways to expand their content partnership, the companies said Thursday.

According to Yonhap News Agency, Naver Chief Executive Officer (CEO) Choi Soo-yeon met with Spotify co-CEOs Alex Norstrom and Gustav Soderstrom at the Swedish company's headquarters in Stockholm on Wednesday (local time). The purpose of the meeting was to review early progress and align on the long-term direction of their partnership in Korea.

The meeting is a follow-up to a strategic partnership signed in November, which allows Naver's paid users to access Spotify's extensive content library. As a part of this collaboration, Naver users have been able to log in to Spotify using their Naver ID since last week through a single sign-on (SSO) system.

The two companies have agreed to expand cooperation across search, marketing, and content, among other areas, in the future. "This meeting reinforced the strong foundation we are building with Spotify and the long-term potential of our partnership in Korea," Choi said. "By bringing together our respective platforms and capabilities, we are focused on deepening this collaboration for users in Korea to discover and experience music and audio content."

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