Jakarta: K-pop powerhouse SM Entertainment has signed a new partnership with UNICEF to support children in Indonesia, expanding its social contribution program across Southeast Asia, the company said Monday. SM Entertainment concluded the agreement with the Korean Committee for UNICEF at the UNICEF Indonesia office in Jakarta on Friday, with a focus on empowering Indonesian girls and enhancing eco-friendly school environments.

According to Yonhap News Agency, this collaboration marks the fourth partnership between SM Entertainment and UNICEF Korea since their first joint effort in 2015, following previous projects in Vietnam and the Philippines. The South Korean entertainment firm plans to install gender-separated modern toilets and introduce water quality monitoring systems in 60 Indonesian schools by 2028 under the new deal.

The signing ceremony was attended by key figures, including SM's Chief Global Officer Choi Jung-min, UNICEF Korea Secretary-General Cho Mi-jin, and UNICEF Indonesia Deputy Representative Jean Lokenga. Members of SM's girl group Hearts2Hearts, Jiwoo and Indonesian member Carmen, were also present at the event.

"It's a great honor to take part in this meaningful initiative for Indonesian children," Jiwoo and Carmen stated in a release by SM Entertainment. "We hope they can stay healthy and happy at school and will do our best to support their growth."