Seoul: Nongshim Co., South Korea’s leading instant noodle maker, announced its plans to globally market key chains that feature miniature replicas of the company’s ramyeon packaging, created in collaboration with Japan’s renowned toy company Bandai Co.

According to Yonhap News Agency, the partnership between Nongshim and Bandai began in 2022, with the sale of these unique key chains through vending machines in Japan. The collection has seen considerable success in the Japanese market, prompting Nongshim to expand sales to international territories.

The collection includes nine products, each designed to closely replicate the original packaging of Nongshim’s popular ramyeon products. The expansion will target markets across Asia, including China, India, and the Philippines, as well as the United States, Canada, and Australia.

A Nongshim official noted that the collaboration offers consumers a chance to engage with the Nongshim brand in an enjoyable and collectible manner, expressing the company’s intention to continue promoting the appeal of its noodles worldwide through innovative projects.