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Netflix Reaches Record 15 Million Daily Active Users in South Korea

Seoul: The daily active users (DAUs) of global streaming platform Netflix surpassed 15 million for the first time in South Korea last month, data showed Tuesday.

According to Yonhap News Agency, a sample survey of 51.2 million smartphone users by industry tracker Wiseapp Retail revealed that Netflix logged 15.16 million DAUs in December. This milestone further cements Netflix's position as the most used video streaming app in the country.

The figure marked a new record, surpassing the previous high of 14.6 million DAUs set in August. This growth highlights the increasing popularity of Netflix among South Korean viewers.

In contrast, other streaming services lagged behind, with Coupang Play ranking second at 8.53 million DAUs, followed by Tving with 5.25 million, Disney+ with 2.39 million, and Wavve with 2.35 million.

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