Seoul: Mercedes-Benz Korea announced plans to inaugurate an experience studio in Seoul this week, aiming to enhance customer engagement and bolster the brand image of the renowned German luxury automaker.

According to Yonhap News Agency, the "Mercedes-Benz Studio" will officially open on Tuesday in the trendy district of Seongsu-dong, marking Seoul as the fifth city globally to host the automaker's distinctive studio. Mathias Vaitl, CEO of Mercedes-Benz Korea, expressed at a press conference that the studio aims to consistently communicate the brand's values and direction, deepen relationships with existing customers, and attract new audiences.

This initiative is part of a global campaign by Mercedes-Benz, launched this year across 18 major cities, to expand customer touchpoints and enhance brand experiences. The Seoul studio's exterior design takes inspiration from Mannheim, where Carl Benz originally established his factory, integrating the brand's heritage with a contemporary architectural style.

The studio will feature a lounge area displaying a variety of Mercedes-Benz Korea's vehicle lineups, including new models, thereby offering visitors an immersive brand experience.