Blackpink: The biggest K-pop girl group, will release its third EP, "Deadline," on Friday, returning as a full group for the first time in more than three years amid strong anticipation from fans worldwide. The record, led by the lead track "Go," marks the quartet's first group project since its 2022 full-length album "Born Pink," which topped both the U.S. Billboard 200 and the British Official Albums Chart Top 100.
According to Yonhap News Agency, the group's agency, YG Entertainment, announced that the five-track album due out at 2 p.m. explores themes of confidence, growth, and unity, combining elements of EDM, hip-hop, and pop. The lead single "Go" features powerful sound production and a chant-driven hook, complemented by the prerelease "Jump," the retro hip-hop track "Me and My," the anthemic "Champion," and "Fxxxboy," described as a more subtle and emotional track.
Since launching album promotions on Feb. 15, BLACKPINK's YouTube channel has gained an average of 10,000 new subscribers per day, YG said. The group recently became the first artist to surpass 100 million subscribers on the global video-sharing platform.
"Despite the tight schedule of its large-scale world tour, BLACKPINK invested significant time and effort to enhance the album's completeness," the agency said in a statement. "We believe the result captures both the members' individual musical artistry and their synergy as a team."