Bangkok: Emart Inc., South Korea's largest discount retailer, announced the opening of its first private-label No Brand outlet in Thailand, marking a significant step in its global expansion strategy. The new outlet is located at the Central Bangna shopping mall in Bangkok, launched in collaboration with local partner Central Food Retail.

According to Yonhap News Agency, Emart has entered into a master franchise agreement with Central Food Retail, allowing the franchisee to open and operate stores within a specified territory and to grant subfranchise rights to third parties. This agreement signifies the establishment of the first offline outlet by a South Korean retailer in Thailand.

The newly opened outlet features approximately 2,300 products, including a selection of Korean snacks, instant noodles, and home meal replacement (HMR) items. Additionally, it includes a cooking station offering Korean dishes, such as "gimbap" and "tteokbokki," a spicy rice cake dish, enhancing the cultural food experience for local consumers.

A company official stated, "The first No Brand store will serve as a strategic bridgehead to promote Emart's brand and Korean food in Southeast Asia." This initiative follows the opening of Emart's first No Brand outlet in Laos in December 2024, which has since expanded to four locations, underscoring the company's commitment to growing its presence in the region.