Seoul: Samsung Electronics Co. said Tuesday that it is running outdoor advertising campaigns for its new Galaxy Z foldable smartphone lineup at six major landmarks around the world.

According to Yonhap News Agency, the campaign began last Wednesday at six locations, including Gwanghwamun Square in Seoul, Shibuya in Tokyo, and Piccadilly Circus in London. The South Korean tech giant announced this initiative as part of its strategy to promote the latest series of foldable smartphones.

The latest series, which includes the Galaxy Z Fold 8, Galaxy Z Fold 8 Ultra, and Galaxy Z Flip 8, has set a record for the highest number of advance orders among Galaxy smartphones in South Korea. These devices are currently available in 106 markets worldwide, underscoring the global reach and appeal of Samsung's latest innovations in mobile technology.