Seoul: Samsung Electronics Co. announced its plans to fundamentally transform work processes and corporate culture by fully integrating artificial intelligence (AI) across its operations. The initiative is set to position the tech giant as a leader in the AI era and unlock new growth opportunities.

According to Yonhap News Agency, the plan involves chief executive officers of Samsung affiliates leading management innovation by applying AI to eight core business functions. Samsung Electronics Chairman Lee Jae-yong emphasized the urgency of changing work methods and transforming the organizational DNA in his New Year's message. He highlighted the need for AI integration across the entire business value chain, from research and development to manufacturing, marketing, and support functions.

As part of the initial phase, Samsung will officially roll out external generative AI services, such as Gemini and ChatGPT, across all of its affiliates this month. The company aims to harness AI not only to enhance operational efficiency but also as a crucial element for driving fundamental management innovation.

To support the AI initiative, Samsung plans to establish detailed operating guidelines tailored to different job functions and organizational needs. Additionally, the company will implement advanced security systems to address potential risks associated with AI integration.