Seoul: Sales at major retailers gained ground in July from a year earlier, data showed Wednesday, following higher demand for delivery services and travel-related products amid the summer vacation season. South Korea's retail sales increased 6.4 percent from a year earlier, also driven by stronger demand for popular imported fashion brands.

According to Yonhap News Agency, offline retailers reported a 3.2 percent increase in sales, led mainly by department stores and convenience stores, which both extended on-year gains to 13 straight months. The industry ministry indicated that sales improved across all product categories at department stores, ranging from imported fashion brands and vacation goods to air conditioning products, with overall sales rising 17.9 percent.

Sales at convenience stores also rose 1.1 percent despite a decline in the number of visitors, as spending per customer increased. The report showed online sales jumped 8.5 percent, driven by food delivery services, as well as purchases of groceries and home appliances. Online platforms accounted for 60.8 percent of total retail sales in July.