Seoul: Online sales of South Korean products in overseas markets rose for the third consecutive year to a record high in 2025, government data showed Monday. Outbound online sales by South Korean businesses reached 3.02 trillion won (US$2.09 billion) last year, marking a 16.4 percent increase from a year earlier.

According to Yonhap News Agency, the data from the Ministry of Data and Statistics indicated a steady increase in sales since 2023. Regionally, sales in the United States grew by 26.3 percent year-on-year, while sales in China saw an increase of 10.9 percent. However, sales to the 10 member countries of the Association of Southeast Asian Nations (ASEAN) experienced a decline of 4.4 percent.

In terms of product categories, food and beverage sales saw a significant surge of 49.2 percent, reaching 112.9 billion won, marking the highest level since statistical standards were revised in 2017. Additionally, sales of cosmetics increased by 20.4 percent, and sales of albums, videos, and musical instruments rose by 7 percent.