'Morlam', a folk performing art, a top soft power of the Isan people, has become so popular that it can be called the era of Morlam fever, such as the Sao Noi Phet Ban Paeng troupe, the Morlam troupe with the most followers on social media. The hosts have to book a year in advance, to the point of forming the Sao Noi 2 troupe to receive additional work to keep up with demand. Source: Thai News Agency