Las vegas: SNC Sein Inc., the operator of low-cost coffee brand The Venti, announced plans to enter the United States market next year by opening its first outlet in Las Vegas.

According to Yonhap News Agency, earlier this month, SNC Sein signed a multiunit franchise agreement with JINP to operate several Venti outlets over a set period in the western region of the U.S., as stated in a press release from the company. The South Korean company also revealed plans to expand further by opening additional outlets across the western U.S. region.

Currently, SNC Sein operates four Venti outlets in Canada and one in Vietnam, in addition to approximately 1,500 stores in South Korea. In a strategic move to expand its global footprint, the company signed a master franchise deal with JKT Networks in Jordan in July. This agreement aims to open its first outlet in the Middle Eastern country later this year and includes plans for further expansion into other markets in the region and North African countries.

Under the master franchise deal, the master franchisee is granted rights not only to open franchise units in a designated territory but also to sub-franchise them to third parties, allowing for broader market penetration and brand visibility.