Le mans: The 24 Hours of Le Mans, a prestigious racing event in France, presents Hyundai Motor Group with an opportunity to showcase the durability and quality of its luxury brand, Genesis, according to Hyundai Motor Co.'s president and CEO, Jose Munoz. Munoz emphasized the significance of this event during a press conference held as Genesis made its debut at the race, which began on Saturday.

According to Yonhap News Agency, Munoz highlighted that participation in the 24 Hours of Le Mans not only allows Genesis to exhibit its technological prowess but also aids the company in understanding the future direction of its technological development. The event is seen as a strategic move by Hyundai Motor to enhance Genesis' market presence in Europe.

In a related development, Hyundai Motor is accelerating its efforts to expand Genesis' footprint across Europe, leveraging the exposure from the racing event. Plans are in place for Genesis to enter four new European markets-Poland, Portugal, Denmark, and Austria-by next year. This expansion will bring Genesis' presence to a total of 11 countries across Europe.

The event also witnessed participation from Hyundai Motor Group Executive Chair Euisun Chung, who visited the venue to offer his support and encouragement to the Genesis Magma Racing team. The 24 Hours of Le Mans is a cornerstone of the FIA World Endurance Championship, where victory is determined by the team that covers the greatest distance over 24 hours.