Seoul: The government plans to announce a comprehensive strategy aimed at expanding South Korea's exports of consumer goods within this year amid growing global demand for Korean food, beauty, and fashion products, the trade ministry said Wednesday.

According to Yonhap News Agency, Trade Minister Yeo Han-koo unveiled the plan during his meeting with major Korean companies manufacturing and distributing consumer goods, including online fashion platform Musinsa, e-commerce giant Coupang Inc., and a leading health and beauty retailer CJ Olive Young. The meeting was held to discuss measures to boost the country's exports of consumer goods in line with the rising popularity of Korean culture, the Ministry of Trade, Industry and Resources said.

The ministry stated that the upcoming strategy will likely include measures to help Korean products make inroads into global markets using a premium strategy, resolve difficulties related to exports, such as logistics and certification, and the establishment of global online malls for Korean-made products.

"Our distribution platforms are the key bridges connecting overseas consumers with Korean products," Yeo said, noting that consumer goods can become a new growth engine for the country's exports, which have traditionally been focused on semiconductors, automobiles, and other industrial goods.