Seoul: The head of South Korea's antitrust watchdog on Monday pledged to ensure that foreign companies do not face unequal treatment in the country, reaffirming the agency's principle of non-discrimination. Ju Biung-ghi, chairman of the Fair Trade Commission (FTC), made such a remark during a meeting with the American Chamber of Commerce in Korea (AMCHAM).

According to Yonhap News Agency, Ju Biung-ghi emphasized that the FTC will continue to uphold the principle of non-discrimination between domestic and foreign companies in both regulatory frameworks and law enforcement. He assured that foreign firms would not encounter unfair treatment or unnecessary barriers.

The chairman elaborated on the FTC's competition policy, which includes establishing a fair competition framework to support an innovative ecosystem and creating a safe and trustworthy consumer environment. He highlighted the importance of establishing a fair competitive order in the era of digital transformation, which ensures appropriate rewards for innovation. This approach, he noted, will promote competition and enable innovation to expand into new industries.