Deputy Permanent Secretary of the Ministry of Tourism is pushing hard to increase the sports population. “Green Heart”

Mr. Mongkol Wimonrat, Deputy Permanent Secretary of the Ministry of Tourism and Sports Chaired the meeting to present standards for organizing exercise activities and sports tourism activities. To promote tourism through the platform (Calories Credit Challenge: CCC) under the BCG Model or the standard criteria of Green Heart Event organizers at Conference Room 1, Sivatel Bangkok Hotel between 3-4 April. . 2024 This meeting received the attention of sports event organizers in both the public and private sectors. which is interested in the standards for green heart organizers that the Ministry of Tourism and Sports has created To encourage organizers of exercise activities and sports tourism Has organized quality activities according to 4 elements: Management of physical activity and sports tourism, management of environmental impacts, and opportunities for local people's participation. and cultural impact management At the event, there was a discussion activity on the topic 'Building the power of the networ k to drive the Green Heart Event' with speakers from the private sector and civil society at the national level, including Ms. Pakamon Suphapphan, Director of the Low Carbon Business Certification Office, Dr. Jutha Tharachai, Director of the Department Develop corporate strategy Convention and Exhibition Promotion Office (Public Organization), Ms. Alisara Sivayathorn, executive of Sivatel Bangkok Hotel, and Mr. Itthiphon Samutthong, marathon runner, owner of the page 42.195K_Club, who joined together in a discussion to open up the views of the event organizers. of the importance of the environment and the integration of work by international agencies that give great importance to this matter In addition, Mr. Mongkol Wimonrat, Deputy Permanent Secretary of the Ministry of Tourism and Sports also chaired the announcement of cooperation 'Driving the standards for organizing exercise activities and sports tourism to promote tourism through the platform (Calories Credit Challenge: CCC) under the BCG Model' and wi th Mr. Rath Jirojvanitchakorn President of the trade association for Thai mass sports organizers, Mr. Suwit Chanthawong, organizer of the Ultra-Trail Nan100 trail run, Mr. Kampanat Premrattananon, manager of the Park Run Thailand project, representatives from the Convention and Exhibition Promotion Office. (Public Organization), representatives from the Greenhouse Gas Management Organization (Public Organization) and Asst. Prof. Dr. Isadee Kutin, Sports Management Association of Thailand (Vice President of the Association) also participated in this press conference. Mr. Mongkol Wimonrat, Deputy Permanent Secretary of the Ministry of Tourism and Sports, said that the Ministry has laid down guidelines for driving the Green Heart Event or GHE criteria, which will be announced by the Ministry. official use Presented to the National Sports Policy Committee along with asking for cooperation from various agencies in applying these criteria Especially the activities of the Ministry As for local government organizati ons, the Ministry will consult with the Ministry of Interior. Regarding the possibility of using the criteria to organize activities of local government organizations in the future, the Ministry wants to create a greater number of green heart activity organizers. You will have good activities and have a positive impact on the society around you. It is also a part of changing a boiling world to a cold world. The organizers use the criteria to organize each area. It is seen that what follows also helps promote sustainable tourism and generate income for the communities of those tourist destinations as well. Deputy Permanent Secretary of the Ministry of Tourism and Sports further said that the Green Heart Event criteria is considered an important tool or mechanism for organizers of exercise activities and sports tourism activities. that can create quality events along with creating runners Exercisers, followers, people in the local community Sponsor Have a green heart and attract more quality tourists to trave l in the area. 'The Ministry believes that the standards for Green Heart Event organizers will be an important part in creating quality events. Create a good quality of life for people in the local community. Create a good society good environment Leading to a high value tourism industry and create sustainable high value,' Mr. Mongkol said. Source: Thai News Agency

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