Singapore: Lotteria, a burger chain operated by Lotte Group affiliate Lotte GRS Co., announced the opening of its first outlet in Singapore as part of its strategy for overseas growth.

According to Yonhap News Agency, Lotte GRS has entered into an agreement with Singapore-based food and hospitality company Katrina Group Ltd. to introduce the Lotteria brand to the city-state. Katrina Group will be responsible for operating Lotteria outlets in Singapore. The initial outlet is located at Jewel Changi Airport and features a selection of K-burger products, including the kimchi bulgogi burger.

A company official stated, "We will continue to seek growth as a global Korean franchise by expanding our overseas operations." Lotte GRS currently manages about 1,300 Lotteria outlets in South Korea and approximately 330 locations internationally, including in countries such as Vietnam, Myanmar, Laos, Malaysia, Mongolia, and the United States. The company marked its entry into the U.S. market with the opening of its first outlet in Orange County, California, in August.