Seoul: Apple's App Store generated over 38 trillion won (US$26.8 billion) in revenue last year in South Korea, more than doubling from five years earlier, an industry report showed Thursday. The combined amount of sales and bills charged through Apple's App Store in South Korea was 38.1 trillion won in 2025.

According to Yonhap News Agency, joint research conducted by the consulting firm Analysis Group and Professor Michael Lim of Seoul National University, cited by Apple Inc., provided detailed insights into the App Store's financial performance in South Korea. By category, sales generated from real-world goods and services reached 32.3 trillion won, accounting for 85 percent of the total revenue.

Revenue from sales of digital products and services was 3.7 trillion won, while sales from in-app advertisements accounted for 2.1 trillion won. Apple noted that it did not collect fees for some 90 percent of transactions made through its App Store, as the company only charges fees for purchases made in its digital category.

The user rate for Apple's App Store has also grown in South Korea, with average weekly visits nearing 12 million last year. Mobile apps developed in South Korea accounted for 60 percent of all downloads made locally, and 50 percent of sales in the local market. Additionally, 76 percent of local developers saw their mobile apps being installed in countries outside of South Korea, with game developers experiencing around 85 percent of downloads coming from abroad.