Why Is FILA Blatantly Plagiarizing the Designs of a Young Beach Brand?

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InsideHook

By Tanner Garrity Imitation is the sincerest form of flattery, maybe, but sometimes it’s just super lazy. Fila, the heritage Italian fashion brand that’s been owned by South Korean parent company Fila Korea for the past 15 years, is an expert in reinvention. The company was founded in 1911; throughout its existence, it’s sold underwear to adventurers in the Italian Alps, manufactured beloved low-top sneakers and outfitted tennis stars. These days, Fila seems intent on becoming a vehicle for Gen Z’s colorful, era-agnostic fashion. The company sponsors the biggest pop act in the world, BTS, and …

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