NESDB urges enactment of laws to control 'Influencers' show off their wealth and encourage people to take on debt, invite them to gamble, and spread fake news. Today, the Thai news agency will take you to listen to the views of influencers. and the Consumer Organization Council What is your opinion on this matter? Influencer is one of the dream careers of the new generation. Because it generates relatively high income Both from product advertisements and product reviews, divided into 4 categories: Celebrity, this group has the most followers, ranging from 100,000-1,000,000 people, Key Opinion Leaders (KOL) are those with specific interests or expertise. Micro Influencers create content in General topics, lifestyle, eating, traveling, including product reviews, and Nano Influencers are often people with expertise in specific matters. Has a strong follower base Can be very persuasive Currently, Thailand has more than 2 million influencers, the second-highest number in ASEAN. Part of the expansion of influencer s comes from being a channel for generating income starting in the hundreds of thousands. up to hundreds of thousands per post Therefore, there is competition in producing content and giving importance to engagement. Some people create popular content without considering accuracy. which may have an impact on society, such as spreading fake news Content showing off your wealth Including inviting people to gamble. NESDB therefore wants to have laws to control it. The same is true in countries such as China, United Arab Emirates, Norway and England. People in the influencer circle think that the enactment of control laws may cause the creativity of influencers to disappear, so they propose that they be controlled among themselves, such as forming an association. or having a government agency such as the NBTC come in to take care of it, including providing knowledge and understanding of technology Analytical thinking skills for the audience In order not to fall prey to scammers in the online world The same is t rue of the Consumer Organization Council. who think that the state should support self-regulation Draft a basic code of conduct for influencers, but if it doesn't work, there should be a law to regulate it. along with recommending platforms to register influencers because they must share responsibility in the case of inappropriate actions It is not a burden for consumers. It cannot be denied that an influencer is a person who has influence on a large number of people on social media. The more followers you have, the more influence you have. Have a guiding hand in society It is a double-edged sword which is evident in the current situation. Therefore, whether there is a law to take care of it or not. But controlling ethics is an extremely important matter. Source: Thai News Agency