Bangkok, June 7- Tourism Authority of Thailand (TAT) together with the company Central Pattana Public Company Limited joins forces to create a "Sustainable Tourism Ecosystem", emphasizing the strength of Central Department Stores nationwide as a destination. Promote quality and sustainable tourism by connecting tourists with communities

Mrs. Thapanee Kiatphaiboon TAT Deputy Governor for Domestic Marketing said that TAT attaches importance to sustainability in Thailand's tourism industry. by further developing from Sustainable Development Goals or SDGs to Sustainable Tourism Goals or STGs by integrating cooperation with partner agencies such as the Central Group to reduce inequality create income poverty alleviation conserve natural resources Including promoting gender equality issues. By using tourism as a tool to develop and drive sustainability into the tourism area under the project 'Travel to Thailand to the local area. Travel all year long' or Go Local, Love Local

Through the integration of the Partnership 360 cooperation, TAT will achieve its marketing goal to drive at least 135 million trips for Thai tourists, and will jointly drive sustainability for stakeholders. in the tourism industry, both villagers, community tourism community entrepreneurs, shops, shopping centers and department stores By collaborating to create a travel atmosphere and memorable travel experiences

Mr. Nattakit Tangpoonsinthana Executive Vice President Marketing Division, Central Pattana Plc. Travel all year round' this time, reiterating the role of Central Pattana. that truly reaches the community It is believed to create Pride of Local Citizens to make people love their hometown. able to earn and stimulate the economy Tourism of the province itself, which Central Pattana plans to support Community Development and Local Wealth 400 million baht per year, one of the strategies that promote sustainable tourism is the strategy "Sustainable TourismEcosystem" under 3 concepts: 1).Retail-Led

Tourism : Promote the shopping center as a destination to create a community tourism network.

2).Cross-Region Mode!: Promote cross-region tourism by using the Central Department Store network throughout the country to promote Create added value, High Value, stimulate tourists and 3).National Sot Power: Pull out the DNA of secondary cities, join hands with locals to create events that attract all year round. – Thai News Agency

Source: Thai News Agency