Tagged: RST

Baja Fresh Partners with Givex to Fight Childhood Hunger

IRVINE, Calif., Aug. 25, 2014 /PRNewswire/ — One in five children in America struggles with hunger. Hunger not only impacts a child’s health but also results in poorer academic performance and can ultimately have a lifelong effect on future development and success.

Baja Fresh Partners with Givex to Fight Childhood Hunger

Baja Fresh Partners with Givex to Fight Childhood Hunger

That is why from August 15th to October 15th. Baja Fresh Mexican Grill, the quick-casual fresh Mexican chain, is donating 20% of all proceeds from the sale of its new line of Baja Fresh No Kid Hungry gift cards to Share Our Strength’s No Kid Hungry® campaign. Givex is contributing the technology for the gift program.

The No Kid Hungry campaign connects those in need with long-term help and resources such as school breakfast programs and educating families on shopping and cooking on a limited budget.

The Baja Fresh No Kid Hungry gift cards are powered by Givex, a global technology company and Baja Fresh’s gift card program provider since 2005. Charitable contribution programs are one of Givex’s many services.

“Helping end childhood hunger in America is a cause that resonates strongly with us,” says Charles Rink President and CEO, Baja Fresh. “Our No Kid Hungry gift cards provide a convenient way for our guests to contribute to Share our Strength’s programs and raise awareness in our communities. Our partnership with Givex allows for a seamless process for our operators to participate in supporting Share our Strength.”

To see a list of participating Baja Fresh locations, please visit:

http://www.bajafresh.com/pdf/homepage-promos/nokidhungrypromotionbajafresh2.pdf

About Baja Fresh

Baja Fresh Mexican Grill serves bold, fresh Mexican flavors for lunch, dinner, dine-in or take-out all in a spacious and contemporary environment. All entrées are made with never frozen, all natural, hormone free, fire-grilled, chicken, steak and slow roasted pork carnitas. Don’t forget the handmade guacamole and salsa bar hosting 6 salsas made fresh everyday, all day. Founded in 1990 and headquartered in Irvine, Calif., Baja Fresh operates or franchises 205 restaurants in 26 states as well as Dubai and Singapore. To learn more about Baja Fresh visit www.bajafresh.com.

About Givex

Givex is a technology company offering clients a global reach with cost-effective gift card, omni-channel loyalty, analytics, stored value tickets, and cloud-based POS systems. Our core distinction is taking on the tough task of managing all aspects of the transaction to ensure companies can deliver maximum customer satisfaction. Givex products and services give you insight into your data to enable you to better drive sales growth, customer relationship management and enterprise resource planning.

About Share Our Strength’s No Kid Hungry® Campaign

No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength’s No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. The No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals through Cooking Matters. This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.

Image with caption: “Baja Fresh Partners with Givex to Fight Childhood Hunger (CNW Group/Givex)”. Image available at: http://photos.newswire.ca/images/download/20140825_C7788_PHOTO_EN_42528.jpg

For further information:

For more information or media inquiries, please contact

Bryan Wang
Director of Marketing
Givex
Phone: 416.350.9660 x 309
Toll free: 1.877.478.7733
Fax: 416.350.9661
Email: bryan.wang@givex.com

Website: http://www.givex.com

Photo – http://photos.prnasia.com/prnh/20140825/8521404737

Maybank PE Leads Series D Financing For YPX Cayman Holdings

Looking to capitalize on the strong growth opportunities in China’s food & beverage industry, Maybank PE, the private equity arm of Maybank, made its maiden investment in China by investing in YPX

SHANGHAI, Aug. 22, 2014 /PRNewswire/ — YPX Cayman Holdings Co. (“the Company” or “YPX”), a leading quick service restaurant company headquartered in Shanghai, announced today the closing of its series D financing round of USD 25M. MAM PE Asia Fund I (Labuan) LLP, a fund managed by Maybank Private Equity Sdn Bhd (“Maybank PE”), is the lead investor in the latest financing round, with follow-on investments from existing investors such as LionRock Capital, Ignition Capital, as well as renowned individual investors such as Mr. Koh Boon Hwee, former DBS Bank and Singapore Airlines Chairman, and Mr. Peter Tan, former President of McDonalds Greater China and ex-CEO of Burger King for Asia Pacific. Series D financing proceeds will be utilized to grow YPX directly-owned stores and to expand YPX’s franchising system.

Cloud 9 Store

Cloud 9 Store

 

Three-cup Chicken

Three-cup Chicken

“We are truly excited to have an investment from a fund seeded by Malayan Banking Berhad, or better known as Maybank. Maybank is one of South East Asia’s largest banks, and the largest in Malaysia by market capitalisation. Named one of the Top 20 strongest banks in the world consecutively in 2013 & 2014 (by Bloomberg Markets Magazine July / August 2014), Maybank through its private equity arm has a very rigorous due diligence process, and we are honored to have passed their stringent test on our business and management. It is a very significant event for me and the Company to have the fund investing in us. Maybank PE brings a wealth of experience to help us grow our business,” says Chris Tay, CEO and founder of YPX Cayman Holdings.

Mr. Pneh Tee Keong, CEO of Maybank PE, says, “We are very pleased with this outcome. The upside for this segment in China is enormous, given the increasing middle class population. We are also comforted by the fact that we are investing in a sound business, and backing an experienced management team to help us navigate through the intricacies of operating in this market. We are very excited to be a part of what I believe will be a successful partnership with Chris, his team and all the other shareholders.”

With this fresh funding, YPX will be able to grow more stores via direct-owned operations as well as franchisees across China. The company will also allocate some proceeds for R&D to diversify its menu offering, brand awareness and information technology to support its future growth. “Serving good quality, value for money food has been the hallmark of YPX since its inception. This year, we have continued to focus on improving our food quality and safety standards; we see this as an ongoing pursuit that will continue to underpin all that we do at YPX. 2014 is also our inaugural year for franchising, and we are very committed to being a responsible franchisor. We will set up a robust system to support and train our franchisees as they are in all ways business people and want a good return on their investments,” says Tay.

“In the past, franchising had an undesirable reputation in China, due to a laggard monitoring system and a mismatch of values between franchisors and franchisees. The industry was further tarnished by unethical practices by franchisors who emphasized short-term gains over creating a sustainable brand name. However things are changing, albeit slowly, and the market is maturing for the better; franchisees are more informed and educated than before. We want to be the first one to stand out as the most sought after and most responsible franchisor in China. Needless to say, this will not slow down our own corporate-owned stores. Not only will this positively add to our revenue growth, it will also provide support to our franchised stores. In addition to this, we are true believers in the use of information technology in the F&B industry, when often times IT takes a back seat in our kind of business. So we will invest heavily on IT in the coming years. The hottest potential is that China is still urbanizing rapidly and its consumer market is going to be the largest in the world in the next few years, if it isn’t already,” adds Tay.

YPX’s first brand is Cloud9, a Taiwanese Fast Casual Restaurant chain, which currently has more than 40 stores in 12 cities. Founded in late 2010, Cloud9 was seed-funded by Qiming Venture Partners, well known for its highly successful investment in Xiaomi. Over the next year, YPX hopes to add two more brands, be it from the USA or another country that has good brand equity amongst Chinese consumers. Tay says, “We will not add another brand for the sake of adding a brand. It has to have the same core values as the first brand: serving a majority of the Chinese customers with the best food at the most affordable pricing. We have strict principles that we adhere to when developing and nurturing a brand. We do not want to segregate any spectrum of the customers. We want brands that can understand the Chinese consumers’ needs and always staying relevant. And it has to be scalable at the same time. We have a solid management team and our reputation of being professional, reliable and accountable attracts many brands from overseas to want to work with us to expand in China.”

On the topic of food safety, Tay adds, “food safety is of paramount concern in China. YPX will not compromise on food safety for the sake of growth as these two important objectives are not contradicting. We can do both. A high moral standard and superior transparent management culture are held in very high esteem in YPX.”

Mr. Daniel Tseung, MD of LionRock Capital, says, “We are delighted to have a Maybank associated fund as the lead investor in the latest Series D round and look forward to working with Maybank PE, other YPX shareholders, and the company management team in strengthening YPX leading position in the Quick Service Restaurant industry in China.”

Mr. Rich Tong of Ignition Partners says, “This latest investment shows that YPX is one of the best teams in the highly competitive food and beverage market. We congratulate them on this great milestone.”

About YPX www.ypxfood.com

Founded in Shanghai in 2010, YPX Cayman focuses on the management of casual F&B chains in China. CLOUD 9, the Company’s first brand, mainly focuses on the Taiwanese casual F&B and snacks segment. The brand now has more than 40 stores across China including Shanghai, Beijing, Tianjin, Hangzhou, Nanjing, Changzhou, and Hefei. The Company’s management team has a combined F&B chain management experience of over 80 years, having worked in brands like KFC, McDonald’s, Burger King, Dicos, Dairy Queen and Yoshinoya. The Company aims to be a leading casual F&B platform in China.

About Maybank PE www.maybank-am.com

Maybank PE is a wholly owned subsidiary of Maybank Asset Management Group Berhad (“MAMG”), which in turn is a wholly owned subsidiary of Malaysian Banking Berhad (Maybank). Maybank PE targets minority investments in the consumer and consumer related segments across the Asian region.

Its parent, MAMG, is Maybank’s asset management business unit and offers investors a diverse range of investment solutions. MAMG has in-depth experience in managing investments ranging from equity, fixed income to money market instruments mainly on behalf of and for corporations, institutions, insurance and takaful companies and individual clients. In addition to that, MAMG also offers unit trust and wholesale funds. It has regional footprint and on-the-ground presence in key markets of the region – Malaysia, Singapore, Thailand and Indonesia.

About LionRock Capital http://www.lionrockcapitalhk.com

LionRock Capital provides strategic, financial, and corporate governance support for growth stage companies in Greater China. It is supported by some of the world’s most successful entrepreneurs and family organizations, who also serve as valuable resources for LionRock’s investee companies and investment partners. LionRock seeks to build active, value-added, long-term relationships with company management teams and investors; its Managing Directors & Senior Advisors are internationally recognized leaders in business, investment, and corporate governance. The firm’s team of seasoned Asian professionals has a demonstrated track record of successfully helping management teams build & develop their businesses in Greater China and beyond.

About Ignition Capital http://www.igncap.com

Ignition Capital is the growth equity arm of a $3 billion global fund group which provides emerging industry leaders the investment and operations support to help them reach their long-term potential, in the technology, communications, consumer and healthcare sectors. Over the last 14 years, they’ve been working with a broad array of companies that have become market leaders in technology, telecommunications, consumer services and healthcare. They have seen their companies deal with difficult economic situations while still growing dramatically to either become public companies, or be sold to larger market leaders.

Photo: http://photos.prnasia.com/prnh/20140822/0861406013-a
Photo: http://photos.prnasia.com/prnh/20140822/0861406013-b

National Food Institute Promotes Thai Cuisine and Ingredients as part of ‘Kitchen of the World’ Campaign; 2nd Thailand Culinary World Challenge, Aug1-3 Central Chidlom BKK Thailand

BANGKOK, Aug. 1, 2014 /PRNewswire/ — The National Food Institute (NFI) under the Ministry of Industry is to hold the 2nd Thailand Culinary World Challenge 2014. The winner will receive the H.R.H. Princess Maha Chakri Sirindhorn trophy and $…

The 5th China Restaurant Week Returns with Honor presented to you by DiningCity and Citibank Credit Card

BEIJING, SHANGHAI, GUANGZHOU  and SHENZHEN, July 25, 2014 /PRNewswire/ — Building on the success of past China Restaurant Week editions where major cities Shanghai, Beijing and Guangzhou held their Restaurant Weeks simultaneously, the brand new fifth edition, with the newcomer, Shenzhen, is yet again right on food loving China’s doorstep. In more than 260 top restaurants across China’s major dining cities, the Fifth Official China Restaurant Week will be held from September 4-14, 2014, presented by DiningCity and Citibank Credit Card.

Online reservations will be only available online via the official booking’s website www.restaurantweek.cn, starting from 10 A.M,  August 26, 2014. Nevertheless, Citibank credit card members can enjoy exclusive priority online booking from 10 A.M. on August 21, 2014

As the organizer of the event, the leading worldwide online dining guide, DiningCity, has become the top choice of those who want to dine out. This well-known international event generates extensive media coverage from outlets including but not limited to Haibao.com, City Weekend, Wallstreetcn.com, Forbes China, CBN weekly, Openrice and Ricebook APP, encompassing both traditional and new media. Through multi-platform interaction and various events, DiningCity will add more mystery guests this year to bring a better dining experience to the users. It should also be noted that DiningCity WeChat followers can enjoy booking one day in advance for this edition.

Citibank, the first global bank to issue a proprietary credit card in China, is always keen on building better life quality and a rich experience for its members. Citibank has partnered with DiningCity.com China for the second consecutive year. For this edition, Citibank card members not only get to enjoy an exclusive 5-day priority booking privilege but also get the chance to win lucky draw prizes by paying with Citibank credit cards at participating restaurants during China Restaurant week.

Responding to the great success at the beginning of this year and the strong demand for more, DiningCity China has devoted itself to preparing for the 5th edition. Apart from new restaurants and carefully selected courses, DiningCity’s official website has also been updated. With the server moved from Holland to China, the website has become more user friendly and now you can find the Restaurant Week countdown marked as one special highlight on the top of the page as well as the previous winners on the left without wasting any effort searching.

“After 4 successful editions of China Restaurant Week, DiningCity China enters its 3rd year and will try again to impress the local food loving community for the next edition, which boasts more restaurants, and more seats available than ever before. Because of the enormous popularity the one week dining feast will now be extended to 11 days. We have enhanced our online booking website and it now features a better booking system and improved presentation of the menu’s,” says Mr Onno Schreurs, DiningCity’s Managing Director, “Whether it is website design, event mechanisms or the control of resources and marketing, we are fully prepared to face the new challenges and opportunities.”

Some of the returning restaurants include China Restaurant Week last edition’s winners Nougatine by Jean George (Shanghai), The Cut (Beijing), EBONY (Guangzhou), but also restaurants with fantastic reputations like 3 on the Bund and Hakkasan in Shanghai, Four Seasons and Matta in Beijing, Shangri-la and Hilton in Guangzhou, and many more. – Foodies in Shanghai, Beijing, Guangzhou and Shenzhen are offered a formidable variety of cuisines to choose from.

(Please check the detailed participant list at www.restaurantweek.cn)

delivery.com Connects Merchants with Corporate Customers on Hong Kong’s First Major Local Delivery Network

 

HONG KONG, July 22, 2014 /PRNewswire/ — One of the U.S.’s leading online ordering platforms, delivery.com has expanded internationally for the first time with a Hong Kong debut. Soft launched this past spring, delivery.com Hong Kong (hk.delivery.com) is now publicly available to corporate customers to satisfy a hungry demand amongst corporate employees who wish to order meals from their favorite restaurants to their offices. The platform offers a user-friendly, online ordering experience that aggregates a curated selection of high-quality restaurants for corporate customers looking for high quality and healthier options for daily meals or large corporate meetings. In addition to restaurants, hk.delivery.com features a wide range of products, from desserts to cold-pressed juices, organic groceries and more.

Photo – http://photos.prnewswire.com/prnh/20140718/129151
Logo – http://photos.prnewswire.com/prnh/20140718/128632

With the strongest online selection of premium and popular local merchants in Hong Kong, hk.delivery.com is rapidly expanding its merchant portfolio. The site makes menus from quality restaurants, such as Harlan Goldstein’s Comfort, Doppio Zero and Locofama, a few simple clicks away. During the workday’s peak hours, healthy and freshly prepared food is delivered to offices, serving as an excellent solution for team meals or boardroom meetings.

Selecting Hong Kong as its first international market was part of a strategic decision by delivery.com to establish a strong presence across Asia. According to a January Euromonitor study, there is much room for growth in Hong Kong’s delivery services sector; currently only 3 percent of the HK$65 billion revenue generated by full service restaurants comes from food delivery. Independent businesses face enormous overhead costs due to the premium real estate market and sky-high rents.

While food delivery is a logical way to maximize revenues, the technological investment is often beyond smaller independent operators’ means, making hk.delivery.com’s platform an attractive, investment-free and economical way for merchants to increase revenue. “delivery.com has been a great way for us to grow our customer base and explore a new market opportunity. Since joining delivery.com, our lunch orders have increased significantly and we expect to grow further by 20 to 30 percent. I also really love their user friendly website which makes our food look super yummy and enticing,” says King’s Taste operator Lily Hung. Many of delivery.com’s current restaurants in the U.S. can make up to 40 percent of their overall business from takeout and delivery, allowing them to generate significant income without having to increase their brick-and-mortar footprint in high-rent areas.

Furthermore, the Hong Kong corporate work culture mirrors New York and is well suited for major growth in online ordering. Hong Kong employees worked an annual average of nearly 2,300 hours at the office, the fifth-longest number of hours among all global cities according to a Price and Earnings Report by UBS in 2012. Time-pressed employees prefer home delivery/takeaway as a convenient, efficient and time saving way to enjoy meals.

delivery.com Hong Kong’s President (from hk.delivery.com), Didier Bensadoun said, “As a financial hub with a highly concentrated corporate center and residential footprint, Hong Kong is ripe for hyperlocal e-commerce. Long working hours, the growing popularity of team lunches, and an increasingly tech-savvy consumer support the need for a local online marketplace where customers can order high-quality, healthier delivery options, particularly during lunchtime’s peak hours.”

Bringing delivery.com’s decade of e-commerce expertise to Hong Kong, hk.delivery.com is serving a customer base of some of the leading corporate entities in key business districts. The two-sided marketplace allows merchants to list as many or as few dishes on their page, and create new offerings or meal sets according to their service capabilities. The merchant partner just needs to prepare and deliver orders received. “Since joining the delivery.com platform here in Hong Kong delivery.com has brought us plenty of new clients. They get the F&B business and understand how to make online sales work for us,” says James Fisher of Little Burro, Burrito restaurant in Causeway Bay and Sheung Wan.

To become a delivery.com merchant, the only requirement is a fax machine or phone with no upfront fees or investment needed. delivery.com is an attractive, economical and trouble free solution for restaurants looking to capture a larger share of the HK$65 billion food service market in Hong Kong without increasing their spend or square footage.

Initially available for corporate customers, but with future plans to expand into residential areas, the company currently focuses on serving the needs of Hong Kong’s financial and legal industries workers, which are its most active customer base. Hong Kong will have more than 260,000 such positions by 2016, eclipsing New York and London, according to London’s Center for Economics and Business Research.

delivery.com is currently adding more and more of the city’s corporate leaders as ordering clients every day. They can create an account online, enter their location and receive a list of merchants and services in their immediate area. They can then browse selections and order their meals.

About delivery.com

delivery.com empowers the neighborhood economy by enabling customers to order online from their favorite local restaurants, grocery stores, wine and spirits shops, and laundry and dry cleaning providers. Every day more than one million delivery.com customers explore their communities and order from more than 10,000 local businesses while at home, at work, or on the go. With headquarters in New York and a growing presence throughout the U.S. and internationally, delivery.com makes e-commerce an integral part of local daily life, helping customers shop, businesses grow, and neighborhoods thrive.

Notable delivery.com Hong Kong Merchants

Doppio Zero
Happy Cow Ice Cream
Harlan Goldstein’s Comfort
Koh Thai
Little Burro
Locofama
Maya Cafe
PizzaExpress
Noodlemi
Sugo Sushi To Go