Whenever Korean music, TV dramas and films become a global phenomenon, especially gaining popularity among American audiences, Thai people usually talk about Korean soft power strategies and what we should do to accomplish what they have done. There are a number of Korean Wave highlights. One is the TV drama series Dae Jang Geum (2003) which gained popularity in Asia. Another highlight appeared in 2012 with Psy’s Gangnam Style K-pop smash hit which peaked at No.2 on the Billboard Hot 100. In 2019, Korean boy band BTS sold out London’s Wembley Stadium, with a capacity of 90,000. A year later, B…

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