‘Soft power’ goal proves a tough nut to crack

Published by
The Bangkok Post

The government’s plan to harness “soft power” to propel Thailand into becoming a leading country of the world may sound impressive. But recent news about navy recruits being forced to drink semen and the president of a prestigious arts university insisting that posting photos of a flight attendant for his subordinates “to drool over” was harmless are definitely not. “Soft power” has become a buzzword in Thailand after teen rapper Danupha “Milli” Khanatheerakul’s debut at Coachella, with her mango sticky rice stunt grabbing the public’s attention. And sure enough, Prime Minister Prayut Chan-o-c…

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