Seoul: Dino, the youngest member of K-pop boy band Seventeen, will drop his debut album as alter ego "Picheolin" on Monday, his agency Pledis Entertainment said.
According to Yonhap News Agency, "Gilboard," the first EP from the persona, reinterprets 1990s Korean street music culture through a blend of EDM trap, city pop, and new jack swing genres. The tracks are infused with a distinctively Korean sense of "heung," a term denoting spirited fun, as described by the agency.
The EP's name combines the Chinese character for auspicious, "gil," and the English word "board" from the U.S. Billboard music chart. It refers to a tacit '90s music ranking based on how often street vendors selling bootleg cassette tapes played a song through large speakers to attract passersby. This grassroots ranking was considered a more accurate indicator of a track's actual popularity than official broadcast rankings or album sales.
"Picheolin" is depicted as an enthusiastic '90s-style producer and the CEO of a fictional K-pop agency, Bong. The character has been developed through Dino's various content and performances.
The lead track, "Norabose" (Let's Play), was produced by Hitchhiker, the former Rollercoaster member behind numerous K-pop hits. It pairs sleek, vibrant melodies with witty lyrics, Pledis said.
"I put a lot of thought into structuring the album with genres that could effectively convey Korea's retro vibe and full spectrum of human emotions -- joy, anger, sorrow, and pleasure," Dino said through the agency. He added that he aimed to express "not just simple enjoyment, but a range of life's emotions."