Seafood Expo Asia Set to Showcase Exciting New Products from Around the World

New Product Showcase to present a first-hand look at the latest seafood products, culinary dishes and condiments that are about to hit the region.

HONG KONG, Aug. 18, 2014 /PRNewswire/ — Seafood Expo Asia today announced that it will showcase over 70 new innovative brands and product lines when the annual exposition returns to the Hong Kong Convention and Exhibition Centre for its fifth edition from 2-4 September 2014.

Serving as one of the highlights of the show, the items will be displayed as part of the event’s popular New Product Showcase, a dedicated area on the exhibit floor featuring the latest seafood innovations, culinary dishes and condiments that are soon to be introduced to the market in Asia.

With many launches timed specifically to coincide with the event, Seafood Expo Asia’s Show Director, Ms. Terri Tsang expresses that the New Product Showcase is a must-see fixture where decision makers and buyers can enjoy an exclusive preview of ‘what is hot’ and ‘what is new,’ whilst gaining a valuable insight into international product introductions.

"The New Product Showcase provides an excellent opportunity for companies from around the world to effectively present and market their new seafood products," states Ms. Tsang whilst remarking that the exhibition has over the years launched and promoted hundreds of new international seafood items to the industry.

Ms. Tsang reiterates that for 2014, there will continue to be a special spotlight on premium species which is a reflection of the region’s healthy appetite for higher value seafood. The following is an exclusive preview of some of the new seafood products being introduced this year.

Live Southern Rock Lobster   (Ferguson Australia)
The Southern Rock Lobster is regarded as one of the highest quality and premium lobsters available in the world today. Its high percentage of meat recovery (meat to shell ratio) and longer growing period in the cold waters of the Southern Ocean ensures a firm texture and an exquisite sweet flavour.

Live Pacific Oysters   (Ferguson Australia)
The Pacific Oysters from South Australia are grown in some of the most pristine and unpolluted waters in the world delivering a natural product of the highest quality.

Sashimi Grade Japanese Sea Scallops   (Kanbe Company Limited)
These fresh, sashimi grade scallops are harvested from the northern seas surrounding Hokkaido, Japan. Shucked and frozen, these succulent, sweet scallops are extremely versatile and ideally suited to a variety of different cooking styles.

Frozen South Africa Wild Abalone   (Seafoodpex Limited)
Harvested in the waters off South Africa, these wild abalone are immediately processed, frozen and packaged to preserve their freshness and quality.

Prime-Cut Hokkigai   (Lian Ruey Enterprise Company Limited)
Praised for its natural sweetness, these wild-caught, frozen-at-sea hokkigai originating from Canada but processed in Taiwan, makes for a perfect sushi-top, cold dish or shabu-shabu.

Raw Shrimp, Peeled with Tail   (Schooner Company Limited Japan)
Originating from the clean waters of the North Atlantic around Greenland and Canada, these tail-on shrimps are great as a sushi-topping or sashimi, as well as for appetizers, hot meals, salads and prawn cocktails.

Frozen Prepared Eel   (Ping Roun Products Company Limited)
Tender and tasty, these pre-cooked, frozen Japanese eels are steamed, marinated and roasted to deliver a truly delicious delicacy.

Premium Sandfish Sea Cucumber
(William Koo Sea Product Processing Factory)
The ‘ginseng of the sea’, the sea cucumber has been used in cooking for over 1,000 years. It is a delicacy known to yield many medicinal qualities and health benefits.

To view a complete listing of the seafood products that will be featured in this year’s New Product Showcase, please visit

About Seafood Expo Asia

Formerly called the Asian Seafood Exposition, Seafood Expo Asia is a trade event where buyers and suppliers of seafood from around the world come together to network and conduct business in the lucrative Hong Kong and Asia Pacific markets.  The event’s fifth edition is scheduled to take place from September 2-4, 2014 at the Hong Kong Convention & Exhibition Centre in Wanchai, Hong Kong. is the exposition’s official media. The exposition is produced by Diversified Communications and is co-located with Restaurant & Bar Hong Kong.

About Diversified Communications

Based in Portland, Maine, USA, Diversified Communications provides information and market access through face-to-face events, publications, and eMedia. Diversified Communications serves several industries, including seafood, food service, natural and organic, commercial marine, healthcare, and business management. The company’s global seafood portfolio of expositions and media includes Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global, Seafood Expo Asia, Seafood Expo Southern Europe, and Diversified Communications, in partnership with SeaWeb, also produces the SeaWeb Seafood Summit, the world’s premier seafood conference on sustainability. The company operates divisions in Australia, Hong Kong, India, the UK, and Canada.


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