Seoul: The co-chief executive officers of Samsung Electronics Co. have pledged to enhance the company's artificial intelligence (AI) capabilities in response to growing global competition. In their New Year's messages, the executives emphasized the strategic importance of AI in maintaining and expanding Samsung's market leadership.

According to Yonhap News Agency, Samsung Electronics Vice Chairman and CEO Jun Young-hyun, who oversees the company's device solutions (DS) division, underscored the critical need to address the rising global demand for AI chips. Jun highlighted Samsung's unique position as the only chipmaker offering a comprehensive solution that includes logic chips, memory, foundry services, and advanced packaging. He urged the company to leverage these strengths to innovate in chip technology through the development of AI solutions tailored for semiconductors.

Jun further pointed out the significant market competitiveness of Samsung's HBM4 business and encouraged employees to enhance their technological capabilities to navigate external challenges. Meanwhile, President Roh Tae-moon, co-CEO responsible for the device experience (DX) division, focused on the integration of AI technology across Samsung's product range, including mobile, TV, and home appliances. Roh emphasized that AI transformation should be seen as a fundamental shift in operations, aimed at delivering superior customer experiences and maintaining market leadership.

In a related message, Samsung SDI CEO Choi Joo-sun called on employees to adopt a "pessimistic optimism" outlook, recognizing real-world risks while preparing for positive outcomes by 2026. Choi expressed confidence that with technological competitiveness and a unified approach, Samsung could achieve remarkable future success despite current challenges.