Seoul: The co-chief executive officers of Samsung Electronics Co. have pledged to enhance the company's artificial intelligence (AI) capabilities in response to increasing global competition in the sector.

According to Yonhap News Agency, Vice Chairman and CEO Jun Young-hyun, who leads Samsung's device solutions (DS) division, emphasized the necessity of meeting the growing global demand for AI chips in their New Year's messages. Jun highlighted Samsung Electronics as the sole chipmaker providing a comprehensive solution that includes logic chips, memory, foundry services, and advanced packaging. He urged the company to leverage these strengths to its advantage.

Jun further advocated for the development of AI solutions tailored for semiconductors by utilizing the latest AI technology and high-quality data. These solutions should be applied to design, research and development, production, and quality management to foster innovation in chip technology. He also noted the distinct competitiveness of Samsung's HBM4 business and encouraged employees to continue enhancing the company's technological capabilities to navigate external challenges.

President Roh Tae-moon, co-CEO responsible for the device experience (DX) division, which manages mobile, TV, and home appliance businesses, also underscored the significance of incorporating AI technology across Samsung's product range. Roh stated that the DX division must offer superior customer experiences by seamlessly integrating AI technology into all devices and service ecosystems. He described the AI transformation as a process that fundamentally alters thinking and working methodologies and urged the company to lead the market with exceptional product competitiveness and crisis response capabilities.