Players over profits: Unicorns of Love, and the other way of running an esports business
Published by
Inven Global

“Two roads diverged in a wood, and I – I took the one less traveled by, And that has made all the difference.” – Robert Frost. Not every great decision is taken on purpose and in the case of Unicorns of Love that is certainly the case. Today, they stand out from the crowd as a team with a unique identity and a striking visage, a flash of brilliant pink against esports’ mainly black and blue backdrop, but their arrival at this point was far from a deliberate choice. From shocking the world with their maiden voyage in the LCS to their move from Europe to the CIS region, the Unicorns’ story has n…

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