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Reuters
Reuters
By Helen Coster (Reuters) -NBC’s coverage of the opening ceremony for the Beijing Olympic Games averaged close to 14 million U.S. television viewers, according to preliminary data provided by NBCUniversal on Saturday, about half the TV audience for the last Winter Games opening ceremony four years ago.Across all platforms, including the USA Network, NBC Sports app and Peacock streaming service, NBC’s average audience reached nearly 16 million people, the company said in an email. The opening ceremony for the 2021 Tokyo Summer Games, which historically attracts a bigger audience than the Winter…