Los Angeles: Naver Corp. Chief Executive Officer (CEO) Choi Soo-yeon met with top executives at Netflix in Los Angeles this week to discuss their ongoing membership partnership and explore further collaborations, the South Korean tech giant said Thursday.
According to Yonhap News Agency, Choi visited Netflix's Los Angeles office Tuesday (local time), where she met Netflix co-CEO Greg Peters and Maria Ferreras, Netflix's global head of partnerships. Also present were Kim Jun-koo, CEO of Naver Webtoon Entertainment, and Kim Yong-soo, Naver's chief strategy officer.
The two sides discussed the performance of their partnership, which allows Naver Plus members in South Korea to access Netflix's ad-supported service for free.
Naver said the partnership led to a 1.5 times increase in new sign-ups for Naver Plus, a paid subscription service that allows various benefits, such as shopping discounts, while Netflix was able to reach a broader user base in South Korea through the collaboration.
They also exchanged views on the future of membership-based services and also reportedly discussed Naver Webtoon's expansion efforts in North America.
While specific details of future projects were not disclosed, both companies agreed to continue discussions through various channels.