Modelling Success: Incheon National University Researchers Analyze The Economic Efficiency Of Korean Festivals
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The Street

By PR Newswire INCHEON, South Korea, Jan. 5, 2022 /PRNewswire/ — Local festivals are not only important culturally, but economically as well. Local festivals can grow to become highly popular events, with some festivals drawing in millions of tourists and generating billions of dollars of economic benefits. A notable example is the Oktoberfest in Munich, Germany, which began as a regional event and went on to become the world’s largest beer festival. But not every event brings in crowds. Sometimes an event that is supposed to bring in revenue for the region can turn into a huge expense instea…

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