Seoul: LVMH Chairman and CEO Bernard Arnault visited a Louis Vuitton store at Shinsegae Department Store in Seoul on Monday during his first trip to South Korea in three years.

According to Yonhap News Agency, the chief of the world's largest luxury house was accompanied by Delphine Arnault, CEO of Christian Dior Couture, as he visited The Louis Vuitton Visionary Journeys Seoul at the department store's main branch in downtown Seoul. This large-scale Louis Vuitton experimental space, which includes exhibition areas and restaurants, opened inside the department store in November last year.

Arnault also made visits to the brand's stores at Lotte Department Store's main branch in downtown Seoul and Jamsil branch in southern Seoul, where he was accompanied by Lotte Group Chairman Shin Dong-bin. This visit highlights LVMH's ongoing expansion in South Korea, which has become a significant luxury market in Asia. The country is experiencing strong consumer demand, growing influence on global fashion trends, and worldwide popularity of Korean pop culture.

LVMH oversees more than 65 prestigious brands across five sectors, including Louis Vuitton, Dior, Tiffany and Co., Celine, and Sephora. Arnault is reportedly scheduled to depart for Japan on Tuesday.