Amman: SNC Sein Inc., the operator of South Korean low-cost coffee brand The Venti, announced it has opened its first outlet in the Middle East as part of its overseas expansion strategy. The new outlet is located in Amman, the capital of Jordan, and marks the brand's initial foray into the Middle Eastern market.

According to Yonhap News Agency, the company has introduced seven localized menu items at the Amman outlet, with plans to offer a total of 11 unique offerings tailored to the local palate. This strategic move is aimed at capturing the diverse tastes of consumers in the region.

SNC Sein Inc. expressed plans to leverage their experience in Jordan to expand into other Middle Eastern markets. The company currently operates four The Venti outlets in Canada and one in Vietnam, alongside approximately 1,600 stores in South Korea.

Looking ahead, the company is also planning to enter the U.S. market by opening its first outlet in Las Vegas later this year.