Seoul: Kia Corp. on Friday unveiled a new futuristic concept car featuring cutting-edge smart glass, reflecting the carmaker's philosophy as it commemorates its 80th anniversary. The South Korean carmaker introduced the Vision Meta Turismo concept car, which "embodies Kia's vision for a new era of mobility," the company said during an event marking its founding in 1944.

According to Yonhap News Agency, the concept combines dynamic driving performance with a lounge-inspired interior, paying homage to the speed and elegance of 1960s long-distance touring. The carmaker said the concept model is a reinterpretation of three elements, namely performance driving, immersive driving experience through digital interaction, and the spaciousness of lounge-style interiors.

"Inside, the design enhances human-mobility interaction through digital technology and creates a highly immersive experience for both drivers and passengers, with unique design elements and a spacious layout," the company said. Kia said it plans to provide more details of the concept car in the near future.

During the event, Kia also released a book documenting major moments of its 80-year history, encompassing its production of bicycles, three-wheeled cars, passenger vehicles, and electric cars. "Kia's 80-year history has been a remarkable journey, an epic narrative. On behalf of Hyundai Motor Group, I extend my gratitude to everyone who has been part of Kia's 80-year legacy," Hyundai Motor Group Executive Chair Euisun Chung said. Hyundai Motor Group acquired Kia in 1997.

When asked about distinctive characteristics of Kia compared with its sister Hyundai Motor Co., Chung described Kia as an "unrefined diamond." "It is extremely strong in nature and has a strong personality. When properly polished, it can become an outstanding gem," Chung said.

Touching on self-driving technology, Chung said the automotive group will place an emphasis on safety. "Since we are a relative latecomer, there could be a gap with Chinese companies and Tesla as they're doing well," Chung said. "However, safety is more important than the gap, and we intend to put more focus on that aspect."

Kia said it will host an exhibition marking the milestone under the theme "The Legacy of Movement" at Kia Vision Square in Yongin, just south of Seoul. The exhibition will feature major products, including historical models, and will remain open to visitors through 2029.