Seoul: Kia Corp., South Korea's second-largest automaker, has laid out ambitious financial targets for the next three years, aiming for an average annual sales growth rate and operating profit margin of over 10 percent. This announcement marks a significant step in Kia's mid- to long-term value enhancement strategy. According to Yonhap News Agency, Kia's plan includes achieving a return on equity rate of over 15 percent between 2025 and 2027. To meet these targets, the company has proposed several strategies. These include expanding the sales of eco-friendly vehicles, increasing average selling prices, and entering new business areas such as purpose-built vehicles and software-defined vehicles. Kia also intends to boost its total shareholder return rate to range between 30 percent and 35 percent this year, with a goal of reaching 35 percent from 2025 to 2027. These measures underline Kia's commitment to enhancing value for shareholders while driving growth and innovation in its product offerings.