K-Food Fever Grips US, Fueling Export of Korean Agricultural Food Products to US”
? The Ministry of Agriculture, Food and Rural Affairs (MAFRA) will hold the 2016 K-Food Fair in LA at Westfield Santa Anita Mall in Arcadia City, LA county from November 19 to 20 following the K-Food Fair in the Eastern US (November11- 20). The fair will promote the export of Korean agricultural food products to the US, whose Korean agricultural food product imports has increased recently.
? This event will be held as a festival to introduce traditional Korean food such as kimchi, ginseng and samgyetang (chicken and ginseng soup); and Korean foodstuffs which are very popular in the US, such as beverages, noodles, and snacks; and to givet US consumers the opportunity to enjoy the healthy and diverse taste of Korean agricultural products and food.
? The two-day consumer experience event will showcase a variety of Korean foods such as Bulgogi and Teokbokki in conjunction with food trucks.
? Visitors will be able to enjoy various events such as Korean traditional performances and dance performances, and cultural experience events prepared in cooperation with the Korean Cultural Service of Los Angeles and the Korea Tourism Organization.
? As part of the B2B event, the organizer, seeking to take the lead in expanding the export of Korean agricultural food products, is planning to offer opportunities that will allow Korean food distributors to test current popular products and new products which will be introduced in the future.
? In conjunction with the K-Food fair, the event is expected to boost exports of agricultural food products by holding promotions of Korean agricultural food products at 23 major Asian markets in California, Nevada, and Texas for 13 days from November 4 to 17.
? Korea's export of agricultural products and food to the United States has risen by 13.4% year on year to $590 million in October 2016, which was much higher than the growth rate of Korea's total exports (4.6%) in the same period.
* Main items: Tobacco ($84.9 million), beverages ($83.7 million), ramen ($28.6 million), biscuits ($21.6 million), pears ($19.8 million), ginseng (14.6 million)
? The US market is the third largest export market for K-Food following Japan and China. The market has recorded an annual average increase of more than 10% over the past 10 years and serves as a driving force behind the growth of Korea's agricultural product and food exports.
? "Korean food can be purchased easily in almost all markets in the US as well as in Asian markets such as Chinese markets, and its popularity is rapidly increasing," a MAFRA official said. "We hope that this event will lead more consumers to start buying Korean food."
Source: Ministry of Agriculture, Food and Rural Affairs