Seoul: Jeonbuk Hyundai Motors FC and the United Nations World Food Programme (WFP) have joined forces to raise awareness about the global food crisis and inspire action through the power of sport. Announced at the Jeonju World Cup Stadium on 21 June, this partnership marks the first time a K League club will feature the WFP logo on its official team uniforms - sending a powerful message of hope and solidarity both on and off the field.

According to EMM, as part of the collaboration, Jeonbuk Hyundai will donate a portion of jersey sales to support WFP's humanitarian efforts around the world. This initiative sets a new precedent in the Republic of Korea for nonprofit partnerships in professional sports, showcasing how sport can be a force for positive change.

Jeonbuk Hyundai's parent company, Hyundai Motor Company, is also supporting WFP's efforts to enhance sustainability in humanitarian operations.