Busan: INNOCEAN, in collaboration with Shinsegae Property, has launched a public safety campaign titled "The World's Biggest Lifeguard" at Haeundae Beach. This initiative features a large-scale digital signage display at Grand Josun Media, strategically positioned to enhance safety awareness for beachgoers.

According to Nam News Network, the campaign is a joint effort by INNOCEAN, led by Global CEO Yongwoo Lee, and Shinsegae Property, headed by CEO Young-lock Im. The digital display aims to draw attention to the importance of safety measures at one of Korea's most popular beaches, highlighting the commitment of both companies to public welfare.