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Hyundai Motor to Host Technology-Focused ‘Zero1ne’ Art Exhibition in Seoul

Seoul: Hyundai Motor Group announced on Tuesday its plan to host a special technology-based exhibition in Seoul this week, which will highlight creative projects exploring the intersection of technology, art, and mobility.

According to Yonhap News Agency, the five-day event, named "2025 Zero1ne Day," is set to commence on Wednesday at the group's multipurpose venue in eastern Seoul. The exhibition will feature a total of 20 projects, showcasing the interactions among creators, startups, and company employees within a shared innovation ecosystem.

Zero1ne, first launched in 2018, is Hyundai Motor's in-house creative platform designed to foster collaboration among artists, developers, and entrepreneurs. This year's exhibition aims to present works in artificial intelligence (AI), robotics, and mobility, reflecting Hyundai's broader initiative to integrate cutting-edge technology with artistic creativity.

Among the event's highlights are five creator-led projects, including a performance where robots assemble and disassemble chairs, and a piece that translates bacterial activity into music. Additionally, eleven startups nurtured through Zero1ne's incubation program will unveil their innovative projects.

Hyundai stated that the exhibition underscores its commitment to fostering a "creative talent ecosystem" that blends industrial innovation with cultural experimentation.

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