Los angeles: The U.S. Recording Academy has come under scrutiny after defending its decision to introduce a new Asian pop category at the Grammy Awards, a move that prompted K-pop sensation BTS to announce they will not participate in the upcoming ceremony. The group's decision is perceived as a protest against what critics argue could lead to the segregation of non-Western artists.
According to Yonhap News Agency, Harvey Mason Jr., CEO of the Recording Academy, expressed his disappointment over BTS's decision while acknowledging and respecting their choice. In a statement shared on the Grammys' Instagram account, Mason noted, "I am saddened to hear that BTS has chosen not to participate in the Grammy Awards process this year, but as a music creator, I understand and respect their decision."
The academy's defense follows the septet's announcement to abstain from submitting their music for the 69th Grammy Awards, scheduled for February 2027. BTS expressed a desire for music to be appreciated for its intrinsic value rather than categorized by regional or linguistic boundaries. Although the band did not explicitly state their reasons, their decision is widely seen as a critique of the newly established Best Asian Pop Music Performance category.
Responding to the growing backlash, Mason emphasized that the category was established to honor the "depth, diversity, and excellence" of Asian pop music, insisting it was not intended to divide artists. He highlighted the aim to showcase major acts and increase recognition among the Grammys' 15,000 voting members.
Mason also clarified that artists submitting work in genre categories are not barred from competing for top General Field awards like Album of the Year or Song of the Year. "Those categories remain open to any eligible recording, regardless of genre. Recognition in a genre category and recognition in the General Field are not mutually exclusive. An artist can absolutely pursue both," he stated, reaffirming the Grammys' commitment to expanding membership and embracing global music voices.
The Grammys have historically faced criticism for perceived conservatism and exclusivity towards non-white artists in comparison to other major U.S. music awards. BTS, who have achieved significant success with their album "Arirang" and multiple nominations, have yet to secure a Grammy win.
In recent years, "Golden," part of the soundtrack for the Netflix animated film "KPop Demon Hunters," won a Grammy for Best Song Written for Visual Media. However, Rose of BLACKPINK and her collaboration with Bruno Mars, despite chart success, did not receive Grammy recognition.