Seoul: Google Korea has announced the appointment of Yoon Koo, also known as Brandon Yoon, as its new head. Yoon will assume the role of country managing director on January 5, where he will be responsible for overseeing the company's advertising sales operations.

According to Yonhap News Agency, Yoon is an industry veteran with over two decades of experience in the Korean and U.S. IT and digital transformation sectors. His career includes leadership roles at notable companies such as Microsoft Inc., Samsung Electronics Co., and Apple Korea. Google Korea expressed confidence in Yoon's ability to drive the company's growth, stating, "We expect Yoon's extensive experience and leadership to help accelerate Google Korea's future growth momentum."

Yoon has expressed his commitment to expanding Google's artificial intelligence (AI) presence in Korea, which he regards as one of the world's most dynamic and innovative markets. In a LinkedIn post, he outlined his mission to make Google a key partner in Korea's success, emphasizing the importance of leveraging AI technologies like Gemini to promote growth and innovation. Yoon aims to empower strategic customers, including global conglomerates, small and mid-sized businesses, and start-ups, enabling them to achieve their greatest ambitions.