Seoul: GM Korea Co., the South Korean subsidiary of General Motors Co., reported a significant 42.9 percent increase in its sales for July compared to the previous year, driven primarily by strong overseas demand for its Chevrolet Trax Crossover and Trailblazer sport utility vehicles (SUVs).
According to Yonhap News Agency, the company sold a total of 32,244 vehicles last month, a notable rise from the 22,564 units sold in the same period the previous year. Despite a decline in domestic sales, which fell by 44.2 percent to 1,226 units from 2,199 units, GM Korea's exports saw a remarkable surge of 52.3 percent, reaching 31,018 units compared to 20,412 units a year earlier.
The Chevrolet Trax Crossover emerged as the leader in overseas sales, with 18,115 units sold, while the Trailblazer followed with 12,903 units, marking increases of 43.8 percent and 66 percent, respectively, from a year ago. These figures highlight GM Korea's successful export strategy and the growing popularity of its SUV models in the global market.
GM Korea implements a two-track strategy, offering both domestically assembled and imported vehicles in South Korea, which is recognized as Asia's fourth-largest economy. The company's current product lineup includes two locally assembled models-the Trailblazer and the Trax Crossover-and two imported models-the Colorado pickup and the GMC Sierra Denali.