Cairo: Genesis, the independent luxury auto brand of South Korea's Hyundai Motor Group, announced its official entry into the Egyptian market, marking its debut in the broader Middle East and Africa region. The announcement was made on Sunday, with the opening of the brand's first permanent showroom in District 5, a commercial hub in New Cairo near the Egyptian capital.

According to Yonhap News Agency, the 895-square-meter facility represents Genesis' first retail presence on the African continent. The move is seen as a strategic step for Genesis, as it seeks to expand its presence from the Middle East into Africa. Egypt is increasingly becoming a key growth market for electric vehicles (EVs) in Africa, and Genesis aims to establish a strong foothold by offering premium EV models tailored to the region.

Genesis has commenced local sales of its EV models, including the GV60, and plans to gradually expand its product lineup in Egypt through 2026. The brand's entry into Egypt is part of a broader strategy to capture emerging markets and cater to the growing demand for electric vehicles in the region.