Davos: Genesis, the independent luxury brand of Hyundai Motor Group, announced on Tuesday that it will be showcasing its latest high-performance vehicles at the 2026 World Economic Forum in Davos, Switzerland, this week. The display aims to highlight the company's innovation and future directions through its groundbreaking models.

According to Yonhap News Agency, Genesis unveiled the GV60 Magma and the GMR-001 Hypercar at the Ameron Hotel in Davos on Monday, in conjunction with the annual meeting of the World Economic Forum. The GV60 Magma marks Genesis' first high-performance model, distinguished by its blend of strong performance and refined driving dynamics. Meanwhile, the GMR-001 Hypercar, a race car model, is set to be operated by the Genesis Magma Racing team in competitions beginning this year.

Genesis aims for its vehicle exhibition at Davos to underscore its innovative spirit and the future direction of the company, as epitomized by these models. The automaker has consistently presented various vehicles at the forum each year since 2023, maintaining its presence on this global platform.

This year's forum, scheduled to continue through Friday, will tackle pressing issues such as artificial intelligence (AI), trade policy, and energy security. The theme for this year is "A Spirit of Dialogue," and the event is expected to attract over 3,000 participants, including South Korean Trade Minister Yeo Han-koo.